3 Things Marketers Can Do To Convince Business Owners to Include Explainer Videos in Their Marketing Strategy

//3 Things Marketers Can Do To Convince Business Owners to Include Explainer Videos in Their Marketing Strategy

3 Things Marketers Can Do To Convince Business Owners to Include Explainer Videos in Their Marketing Strategy

We’re almost in the middle of 2018, but most business owners still don’t know how much value explainer videos can add to their businesses. Explainer videos have been proven over time to increase search engine rankings and sales quickly. That’s why marketers like to include them in their marketing strategies. But what experienced marketers can tell you is that it’s hard to convince old-school business owners, who are focused on ROI, to include explainer videos in their marketing strategies. But it’s their work to get these kinds of business owners to agree to include explainer videos as part of their marketing strategies. How can a marketer do that? Here’s how:

Explainer videos can help business owners forge a secure connection with customers

Today’s consumers are so savvy that they won’t rely on prices and quality of products alone to make buying decisions. They will want to know the level of customer experience, watch videos explaining the product so that they can understand it better, and more importantly know your brand comprehensively and connect with it. An explainer video can help customers connect with your brand because they are interesting and entertaining.

Explainer videos bring measurable benefits to your business

When business owners put their money on any marketing campaign, they want to experience results in the shortest time, and not just any result, they want to see measurable results. Animated explainer videos excel when it comes to delivering measurable results. Animated explainer videos can start to bring in results from the first day, and when you take time to do your analytics, you will come up with awe-inspiring results. In fact, animated explainer videos can become the bedrock of your marketing campaigns.

Animated explainer videos are cost-effective to produce

The goal of marketers today is to achieve results with the lowest possible costs.  When business owners hear of explainer videos, they think that they are expensive. While that may be true because they involve a lot of processes and personnel, some kinds of animated explainer videos are cost-effective. You can produce high quality animated videos at really reasonable prices if you take the time to research video production companies out there.

Conclusion

Markers should use these strategies to get business owners to agree to include explainer videos in their marketing strategies. When business owners agree to implement them, and they bring tremendous results, marketers can get credit and stay in business long enough.

2018-04-03T13:23:33+00:00