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Home 2018-04-23T15:57:04+00:00

Most businesses are afraid of engaging in new trends in the market due to the risk of being exploited and also on not knowing how to approach the changes. Explainer videos took a whole turn in the perception of many in the marketing industry, its effectiveness was a wonder that many couldn’t perceive. Here are some reasons why all entrepreneurs who have the vision to grow should embrace explainer videos.

Explainer Videos

Explainer videos are concise; they explain all information concerning the product or service in question in a very short time.  The message is short hence it hits home to the audience target. Longer videos increase the chances of the audience target to lose concentration. Therefore, explainer video explains all there is to know about the product. It is easier to create a virtual relationship with your customer through an explainer video since they are able to relate with an elaborate video and they will be ready to associate with the products since the face of the product is clear.

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No Limitations

It is easier to manipulate a video once it is done, any additions to the video and any changes are easily effected.  It is simpler to make changes whether it is changing audios or launching something new, someone can add extra few seconds at the end of the videos.  Many owners prefer to learn how to create the videos themselves in order to be cost-effective since it takes a short period to learn. The videos can be used anywhere, social media, YouTube and even can be posted on the website making it easy to transfer.

Attracts visitors

Recent research by Video Rascal shows that 85% of people buy products after watching an explainer video. Through views of an explainer video, a businessman is able to tell the number of prospective clients. Websites that contain endless pages of text have lesser sales compared to the ones with videos on their sites. This shows that videos are more effective and interesting than writings. An average person retains 10% of what they hear but retains 50% of what they have seen which means the more entertaining the video the more it is remembered by the viewers.

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Creativity

A video with a strong script and good visuals will capture the audience fast; adding jokes to the script with animation features makes your video more effective.  Adding music to affect and inspire the emotions of the audience positively will make the video worth watching to the audience hence keeping them glued to the screens watching. With a creative team, you will be able to stay in your audience mind and influence their choices. The more creative, the video the more, the more you will be able o distinguish your brand from the competition and if the customers like the video they are more likely to share to family and friends hence increased popularity.

Problem Solution

Texts are very difficult to interpret because different people interpret things differently. Through an explainer video, one can tell the audience about how the product works and its usefulness. Through the video, you can directly explain to your potential customer what you are offering and how it will be advantageous to them. Through the video, you can reach new audiences and also reach the old audience by adding new features or making changes to the old videos. This keeps the audience eager and always watching out for your products.

Before making an explainer video think of the target audience, the inspiration for the video and how competitors have done it to find a creative way of doing it differently.

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