A video with a strong script and good visuals will capture the audience fast; adding jokes to the script with animation features makes your video more effective. Adding music to affect and inspire the emotions of the audience positively will make the video worth watching to the audience hence keeping them glued to the screens watching. With a creative team, you will be able to stay in your audience mind and influence their choices. The more creative, the video the more, the more you will be able o distinguish your brand from the competition and if the customers like the video they are more likely to share to family and friends hence increased popularity.
Texts are very difficult to interpret because different people interpret things differently. Through an explainer video, one can tell the audience about how the product works and its usefulness. Through the video, you can directly explain to your potential customer what you are offering and how it will be advantageous to them. Through the video, you can reach new audiences and also reach the old audience by adding new features or making changes to the old videos. This keeps the audience eager and always watching out for your products.
Before making an explainer video think of the target audience, the inspiration for the video and how competitors have done it to find a creative way of doing it differently.